TALK ABOUT DELICIOUS
BRIEF:
People who have tried Brookside Chocolates absolutely love them, and they’ll let you know on social media. Those who haven’t tried them, think Brookside is a rehab facility or retirement home. Or a golf course. Or perhaps a subdivision. Sure, maybe even a school too.
SOLVE:
A Brookside spokesperson responds to the REAL Facebook & Instagram posts, Tweets and Amazon reviews of diehard Brookside Chocolate fans.
FRUIT AND NUT BARS
We continued the campaign with a new product release.
THE BUNN BAG
We wanted to directly respond to one of our Brookside fans beyond just a television commercial or simple social post. We actually delivered a 100lb bag of Brookside Chocolates to Christopher Bunn. This video is the epic journey of the bag from the Brookside factory to Mr. Bunn’s home in Salinas, CA.
The fun didn’t stop there. The interactions with our most loyal fans continued in the Twitterverse…um now Xverse.